The Blauer range of helmets will cater to the premium helmet buyers as well. The prices will range from Rs. 10,000 and go up to Rs. 50,000.
Blauer MT, a leading helmet manufacture in Europe and America has tied up with Indian helmet company Steelbird, which will be manufacturing and distributing its helmets globally and ironically, not in India. The Blauer helmets that will be sold in India will be designed and developed in Italy. The price will vary from ₹ 10,000 and will go up to ₹ 50,000. Blauer will launch its new range of helmets in Europe and America sometime in October-November 2018 and the India launch is scheduled for early 2019.
Vincenzo Fusco, President, Blauer World Fashion Srl said “We are proud of our association with Steelbird. They will be handling the manufacturing and supply of Blauer HT. As for the Indian market, the Indian Bikers can now look forward for world class product range of Blauer HT in India through our exclusive tie up with Steelbird for distribution in India”.
Steelbird also has plans to import and distribute clothing apparel, sneakers and accessories from Blauer HT for sale in India. The company is over 80 years old and is also one of the biggest suppliers of technical garments to police and the army in USA.
Rajeev Kapur, Managing Director Steelbird Group said “This is a proud moment for us. Blauer HT Helmets is the new range of helmets managed by FGF Industry Srl and distributed through a selection of the best specialised shops in the motorcycle and fashion sector. The simplicity of the lines, the refined and particular colours, and the exclusivity of the colour combinations make these helmets a point of reference for the new rider. With the exclusive tie up, Steelbird will be manufacturing and supplying Blauer HT Helmets to FGF Industry Srl for Worldwide distribution except India.”